Why Content Marketing Is Vital for Your Search Engine Optimization Efforts
Content forms the core of any marketing effort, but today, the word “content marketing” is being used along with SEO. Recently, Google has accelerated its efforts to offer better search results by always enhancing its algorithms. The wave of changes have sent the SEO community scrambling to make the needed adjustments to maintain their rankings and some are still trying to figure out exactly what Google needs.
The Game Has Changed.
During its infancy period, online marketing meant creating a website, making a few pages of content, as well as selling something. Using spun articles and link farms was sufficient to obtain top rankings in search engines. SEO professionals will game the system by employing simple linking strategies and keyword stuffing; those tactics worked for a while, but the game has changed now.
What’s Content Marketing? .
Content may be in the type text, audio, or video. Content and search engine optimization use text as the main element. This is because search engines can’t interpret audio or video output. With this new age of search, Google still ranks sites based on backlinks, although there are several other metrics that should be considered.
Social Metrics: Even though the Algorithm program is highly secretive, well known that social media plays a vital role in the ranking system. The most common social networking platforms are Facebook and Twitter. Almost all sites now have icons that a visitor can use to subscribe to a twitter feed, or in Facebook’s case, they only need to click on the like button.
The Bounce Rate: Content is important when it comes to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. Google’s interpretation is that the greater the content, the longer the reader stays – this increases the worth of the site.
With these two metrics, It’s simple to learn how content marketing is becoming more important for SEO. The potential customers, visitors and existing customers demand more precious content, which is exactly what content marketing is about. The period of sub-par, crappy material is pretty much behind us today. The attention of SEO specialists is on producing top quality content for both the clients and marketing needs.
Great content brings more attention, it keeps people engaged and it could also get those enviable backlinks for rankings. Great, quality content will yield backlinks from quality websites, which is another benefit of content marketing.
Every new innovation goes through an evolution of manipulation, including online marketing. Content marketing advertising has got a new meaning now because people need it, and so does Google. Some people are still using the old techniques, but if you wish to be ahead of the SEO game content marketing.