Everyone of us is very familiar what As Seen On TV products or infomercials are since we always stumble upon them everytime we watch television. They often last for about 30-minutes or in between commercials lasting 2-minutes airtime. As Seen On TV products are sold in a simple concept in which the sellers come up with a problem, they provide a solution, explain clearly to the viewers and sell the product at an impulse price-point. Once the customer decides that he wants to buy the product, the direct-response mail-order is made thru a telephone call. Although it is a simple marketing strategy but As Seen On TV products are reported to generate an income of $400 billion dollars each year.
Another marketing strategy of these As Seen On TV products is psychological pricing or odd pricing. This is based from the idea that the first digit of the price resonates the most considering that we read from left to right. This is why it is easier to convince customers to buy a product sold for $4.99 than a product sold for $5
The actors are good in convincing the viewers to purchase the product. In addition, they mix in a bit of humor during their talk making the customers glued to their television screens.
All the details of the As Seen On TV products are explained thoroughly during the whole air-time. Unlike those products displayed in the malls where the customer has to make the effort of reading the details just to get to know more about the product. The customers can just watch how to use the products since a demo is provided.
As Seen On TV products is a great help for busy individuals. Even just lounging on the couch the customers can make an order thru the hotline number flashed in the television.
As Seen On TV products compete with products sold in malls. The list of items they sell are numerous and the customers can conveniently select between those. Kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys, games for children, and anything you can think of is available.
As Seen On TV products have also entered the business world of the internet. Just in 2015, As Seen On TV has allowed manufacturers and sellers of TV products to sell their inventory through its website New Easy. This expansion gained them more customers from around the world.
Televisions are still one of the best “channels” to reach target audiences and complement other forms of digital advertising well. These advertisements wouldn’t continue to air if they weren’t profitable and effective. It is the fastest way to sell to the customers and inform them about the product.